4 Reasons Why Video Is Critical to Patient Intelligence

Key Takeaways

• Video consumption is at an all-time high
• Video is more engaging than text: practices that use video content experience increased patient compliance and understanding
• Maximize your practice’s capabilities by incorporating video into your patient intelligence strategy

It’s no secret that video is everywhere these days. In fact, it’s now estimated that video makes up as much as 84% of total internet traffic.

But don’t think video consumption is just for streaming: businesses have long used video to promote themselves, their product, and their brand. You may even have a promotional video or two yourself.

So why aren’t you taking it one step further and using video to educate and engage your patients?

In a world where everyone is consuming digital content at a faster rate than ever before, video as a patient intelligence tool just makes sense.

Here are 4 reasons why video should be the Next Big Thing you do for your practice:

Video > Text

According to Wyzowl, 73% of people cited video as their preferred method of learning about a product or service. Perhaps because videos make it easier to retain information compared to text. In fact, a study by Insivia found that viewers retain 95% of information from watching a video compared to only 10% of information from reading it in text.

It’s proven to get results

In just 7 weeks after launching a targeted video content strategy, The Oral Surgery & Dental Implant Specialists of San Diego saw a 54% increase in total video plays by patients during their treatment journey, which eliminated repetitive communication for front desk staff and surgical assistants. They also saw an 85% average completion rate across all videos. Patients are understanding the materials and primed for a truly successful experience.

👉 Psst! Want more examples like this? Contact us to request a presentation.

It’s what people want

Video’s popularity continues to grow. In fact, 88% of people would like to see even more video from brands in 2022 compared to 85% in 2021 (Wyzowl). Maybe that’s because the brain is naturally wired for visual processing? It seems we’ll never get enough visual content, so why not use it to leverage your practice for the ultimate patient experience that not only improves patient understanding but also grows your bottom line?

Video makes more sense to the brain

Did you know it’s estimated that visual information is processed 60,000 times faster in the brain than text? 60,000x. Faster. With that kind of competitive edge, people can learn more information quicker using video. Add that to the fact that people prefer to engage with brands over video than text (see #1), and this one seems like a no-brainer.

Start using video for your practice

These days, video should be a part of any business strategy, but it is critical for a winning patient intelligence strategy. When the right videos are delivered the right way, they improve compliance, streamline staff workload, increase case acceptance, and more.

We’ll show you how WUWTA not only makes it easy to implement video, but how our proprietary features make it an absolute game-changer for your practice and your patients. Request a 30-minute presentation today to experience the power of WUWTA for yourself.

👉 Psst! The WUWTA video team has created over 12,000 OMS videos that get results! Let us show you how to leverage our experience for your practice!