If you’ve been working in OMS for a while, you probably have a decent track record for getting patients to say “Yes” to treatment at the consult. What if there was a way to make the process easier and increase patient conversion by 20%? What about 40%? How much would this increase your practice revenue?
Oral surgeons across the country are getting more patients to say “Yes” to treatment after harnessing the power of big data to personalize the consultation experience. When patients feel like their individual needs are recognized, the decision to start treatment is easy.
In a nutshell, big data refers to data that is overly large and/or complex. Healthcare data is a prime example of big data and includes data in patient portals, electronic health records (EMRs), staff schedules, and more.
Big data is defined by using the three Vs:
The right time to gather this data is before the consult. This means you have a limited window of time to generate the data you need to convert more patients and increase your bottom line. With the right systems in place, you can automate the collection process, use patient data the right way, and enjoy positive results immediately.
The very first message you send to patients—and every message from there on—contains a gold mine of data! Are they opening the messages you send them? Are they engaging by clicking through or responding? This type of engagement data allows you to tailor your consult and increase your likelihood of conversion.
Videos are a powerful medium that informs your patients and builds trust. When they see you and your team in videos, they feel like they’ve already met you by the time they arrive at their consult. You can send videos to patients throughout their care journey, delivering the information they need in an easily accessible format.
If you are providing video-based education to your patients, but not tracking any of the metrics, you are missing important data that could help you personalize your consult. Does your patient have a high or low watch rate? Where did they stop watching? How many times did they watch each video?
Understanding where the patient is in their discovery process coming into the consult will help you tailor the appointment to their needs.
Microinteractions are small moments where you and your patients interact. This data can help you assess a patient’s level of preparedness and see what they still have questions about. Use them to ask your patients pointed questions as they prepare for their consult, then use their responses to take your data power to the next level.
Microinteractions in healthcare may look like:
Knowing what your patient needs before their visit gives you an opportunity to drip targeted content and to focus your consult around their specific areas of concern. With microinteractions, you can learn how your patient likes to learn and care for them the way they want to be cared for.
Leverage data in the points above to find out your patient’s communication style. Are they direct and only want the main bullet points? Do they need a lot of information to make a decision? Are they swayed by emotion?
If you can determine your patient’s communication style based on the way they interact with your content, you can adjust your style to match theirs. This gives you the ability to talk with patients in a way they understand and respond best to. When they can understand and connect, they are more likely to follow through with starting treatment.
Big data is a vital tool for your practice’s success. If you’re not leveraging big data or you are gathering a lot of data with different tools but not connecting the dots, you’re missing out on a critical opportunity to generate more revenue.
Only one platform in the OMS space processes big data in a way that allows practices to harness patient information and increase their revenue. WUWTA is an all-in-one solution that leverages all the data above—and more. With WUWTA, you can:
The best news is: there is no extra work on your end! WUWTA gathers, organizes, and analyzes patient data seamlessly with most PM systems, so you can increase your bottom line and get more patients saying yes to treatment at the consult.
Practices that collect and use big data provide patients with more individualized care and improve consult conversion.
If you’re ready to leverage the power of your practice’s data to increase your bottom line and consult conversions, sign up for a 30-minute presentation to see WUWTA in action today.
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